Loyalty above all else will result in lies of one kind or another.
My latest body of work is a series of posters promoting a brand called Lies. The slogan for the Lies brand is Loyalty Above All Else. This is an idea that was conceived and specifically made for the streets. This series is intentionally more straightforward than the non-sequitur based imagery I typically create.
These posters are intended to be a sign of the times. Direct statements about the culture we inhabit in 2017. They are statements that critique our political culture and consumer culture. This statement belongs on the street, not in a gallery.
In our political culture, facts are more often being manipulated beyond recognition. Beyond that we have a leader that doesn’t know how to lead. A man that values loyalty over honesty and integrity. In our consumer culture, manipulated facts are accepted and commonplace. Brand loyalty is what matters most.
At this point, the Loyalty Lies series includes 8 different posters that serve as advertisements promoting the Lies brand. The Lies brand logo comes in two versions (as seen in the first photograph). Background photos are my own (taken straight from my Instagram page). The future is wide open in regard to where this concept goes next.
Lies: Loyalty Above All Else.