The Loyalty Lies Project and the LIES Brand

Last month I launched a new project. The Loyalty Lies Project and the LIES brand.

One way or another, like it or not, LIES and the need to ignore or investigate them play an ever-increasing role in our lives.

The LIES brand is not a reaction. It’s a response. This is my universal response to contemporary culture. Supporting the LIES brand is an acknowledgment that truth is in question at every moment about every subject. Yes, some LIES can be harmless and benign. More often LIES create deception as a means of manipulation. Over time, LIES become the institution. LIES are the tradition.

LIES continuously surround us. There will always be LIES, especially when loyalty above all else is the demand. Loyalty leads to LIES. What LIES have you believed today? What LIES have you repeated today? What LIES have you unknowingly spread? What LIES will you loyally support or perpetrate? What LIES will you doubt? What LIES will you destroy?

The LIES brand is a direct statement about the political and consumer culture we inhabit today. In our political culture, facts are continuously manipulated beyond recognition. In our consumer culture, manipulated facts are widely accepted and commonplace. Brand loyalty is what matters most.

Loyalty above all else will result in LIES of one kind or another.

At the moment I have shirts (2 colors), stickers (2 variations), and posters (8 different versions) for sale. Get yours today and tell your friends. Spread LIES.


10 thoughts on “The Loyalty Lies Project and the LIES Brand

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